Guidance for Marketing Your Business Online Successfully

Posted on: 26 December 2019

All over Kenya, more and more businesses are looking to promote themselves on the internet, largely because almost 90 per cent of the population now uses it. Of course, many of the same rules apply to Kenyan businesses when it comes to online marketing activities as they do elsewhere in the world. The big difference is, perhaps, that some Kenyan enterprises have yet to fully engage with the local aspects of online marketing which can be so beneficial to them. In short, high-quality website designers should produce a fantastic site for you which people will appreciate when they visit, but the website also needs to be easy to find in the first place. How do you ensure that, when people in the country search for the sort of services you offer, they find your website?

Easily Navigable Sites

Firstly, all good website designers will produce a site for you which is arranged in a way that makes it easy for people to find their way around. Well-designed sites tend to rank more highly with search engines. For example, much of the content will need to be provided in English, but visitors should be able to switch languages at the press of a button if they don't speak English as their first language. In Kenya, every website design company needs to be able to produce a site which caters to both a home audience as well as an international one depending on the nature of the business being promoted.

Localised Content

Like websites which have been designed in other parts of the world, ones for Kenyan businesses mast have localised content to stand out. This might mean, for example, that you have a page or two which are devoted to how your business works on public bank holidays in the country. You might have a service page which details which parts of the country you operate in, too, perhaps going into specific details of when and how your service provision works in Nairobi compared to other parts of the country. Producing localised content like this makes it easier for search engines to rank you more highly when people in the towns and regions you are talking about make their searches.

Fresh Content

Another important aspect that many website designers need to take into account is an up-to-date blog. Nearly all good websites have a blog these days which ought to feature fresh content regularly. The importance of providing newly written material for your site is that it will help to maintain your position with search engines. Kenyan businesses might rank quite highly a month or two after a new website is launched, but they tend to drop back as more and more competitors begin to find their online presence, too. A good website design company will continue to add business-relevant content to your blog for you so that you don't slip back in search engine results page (SERPs) rankings.

For more information on designing a website, contact a company like Infomoby Business.

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